Universitas Bakrie was established in 2010 as a manifestation of The Bakrie Foundation’s commitment to developing the excellence of Indonesia’s human resources. With a vision of “A globally recognized university through engagement with industries and experience learning method”, the university is backed up by a group of companies from several industries.

In 2023, Universitas Bakrie consists of 12 study programs under two faculties.

The Design Thinking approach is implemented systematically in the Undergraduate Management Study program. As a critical component of its curriculum, the students actively engage in real-world projects, applying Design Thinking principles to tackle complex organizational challenges. By providing this hands-on experience, the study program prepares the students to become agile thinkers, problem solvers, and innovators – essential skills for success in the modern business landscape.