In this session, Jeanne Liedtka, United Technologies Corporation Professor of Business Administration, University of Virginia – Darden School of Business, discussed her upcoming book “Experiencing Design: The Innovator’s Journey”.
This book was created for all those who want to become design thinkers by truly experiencing it. The authors Jeanne Liedtka, Karen Hold, and Jessica Eldridge point out that the innovative potential of design can only be embraced by changing the ways we think and act. That contains the process of becoming a more real and authentic version of ourselves. Therefore it is necessary to dive deep into design experiences to effect positive impacts not only in yourself, but also in your team and organization. With this guide you will be accomplished successfully through different process phases in your personal design thinking journey.
Jeanne Liedtka, United Technologies Corporation Professor of Business Administration, University of Virginia – Darden School of Business
Jeanne M. Liedtka is a faculty member at the University of Virginia’s Darden Graduate School of Business and former chief learning officer at United Technologies Corporation, where she was responsible for overseeing all activities associated with corporate learning and development for the Fortune 50 corporation, including executive education, career development processes, employer-sponsored education and learning portal and web-based activities.
At Darden, where she formerly served as associate dean of the MBA program and as executive director of the Batten Institute, Jeanne works with both MBAs and executives in the areas of design thinking, innovation and leading growth. Her passion is exploring how organizations can engage employees at every level in thinking creatively about the design of powerful futures.
Her current research focuses on design-led innovation in the government and social sector, as does her most recent book, Designing for the Greater Good. Her previous books include: The Catalyst: How You Can Lead Extraordinary Growth (winner of the BusinessWeek best innovation books of 2009); Designing for Growth: A Design Thinking Tool Kit for Managers (winner of the 1800 CEO READ best management book of 2011) and its accompanying field guide, The Designing for Growth Field Book: A Step by Step Guide; The Physics of Business Growth: Mindsets, System and Process; and Solving Business Problems With Design Thinking: 10 Stories of What Works.
At the GDTA PowWow on April 30th, 2021 Claudio Dell’Era, Associate Professor in Design Strategy and Director of the Observatory “Design Thinking for Business” of the School of Management at Politecnico di Milano talked about “Transformations in Design Thinking: from Creative Ideating to Critical Reframing“.
At our GDTA Spotlight session on May 23rd, 2023, we welcomed Guido Caicedo, Executive Director of i3lab, Dr. Sharon Guamán-Quintanilla, Academic Coordinator, and Isabel Alcívar, Lecturer and Design Thinking Facilitator. They discussed about “Turning freshmen into DThinkers.”
The GDTA Spotlight session on March 23rd, 2023 was about “Art thinking and design thinking in University College Cork: An innovation ‘marriage’ made in heaven.”
In our session held via zoom on Mai 12th, 2022 at 3:00 pm (CEST) / 09:00 am (EDT), we welcomed our speaker Mugendi K. M’Rithaa, Professor of Industrial Design at Machakos University. Mugendi talked about “Empathy and Community: Human-Centered Design in Afrika”
How passion, collaboration, and persistence turned an idea into a thriving business. Born from one of the first cohorts of the D-School Potsdam, Dark Horse defied the odds to become a sustainable business venture.
On June 27th, 2023 we welcomed Vindhya Umapathy, Design Thinking Lead at CMR University (Bangalore, India). She spoke on the topic of “Fostering Design Thinking Mindsets amongst University Students“.
At our online session on May 18, 2021 Matt Parkinson, Professor and Director of The Learning Factory, College of Engineering at Penn State University, and Jessica Menold, Assistant Professor of Engineering Design at Penn State University, talked about the Design Thinking process that contributed to the development of a new university building, dedicated to Design Thinking and prototyping.
Join Arne van Oosterom for a powerful GDTA Spotlight session on 3 essential mindset shifts for the future: curiosity, adaptation, and relationships.
In his session, Indigenous Inspirations: 5 Design Lessons from 5 Tribal Women, Anirban uncovers timeless, empowering design principles drawn from the lived experiences of tribal women across India—and what they reveal about building more sustainable, human-centered futures.
On April 30th, 2024 Prof. Jeanne Liedtka from University of Virginia shared the insight from her most recent book, The Experimentation Field Book: A Step-by-Step Project Guide, co-authored with Natalie Foley, David Kester and Elziabeth Chen, published in February, 2024.
“Beyond the Prompt – Orchestrating Human-AI Agency”
Who’s really in control when working with AI—you or the tool?
In this upcoming session, we’ll explore how intentionally sharing decision-making between humans and AI leads to better outcomes than simply using more AI. Together, we’ll unpack five modes of human–AI agency and discuss how to stay in the driver’s seat of your own work.
We’re excited to welcome Samuel Tschepe, who brings 15+ years of experience designing impactful learning experiences, with a strong foundation in Design Thinking. His work focuses on helping individuals and teams confidently balance human intuition and AI—not by choosing one over the other, but by blending both with intention.
On September 12th, 2023 we welcomed our speakers Jessica Menold, Associate Professor in the School of Engineering Design and Innovation and the Department of Mechanical Engineering, and also Dr. Matt Parkinson, Professor of Engineering Design and Mechanical Engineering at Penn State University.
In our January 2026 GDTA Spotlight, Ricardo Ruffo (Founder & CEO of Echos) explores how Artificial Intelligence is reshaping Design Thinking — from crafting outputs to stewarding intelligent systems.
Discover how AI can expand imagination, accelerate experimentation, and help teams reframe problems in entirely new ways.
The last online session took place on November 21st, 2023, at 3:00 p.m. (CET). We welcomed our speaker, Can Güvenir, Design Manager and lecturer at Yaşar University.
Join us for a free session of the GDTA Spotlight on Tuesday, June 18th at 9.00 am SAST / 7.00am GMT for “Connecting the African Design Thinking Community: An Emergent Learning Network” with Jenni van Niekerk!
How can Design Thinking drive real change? Since 2015, Impact Week has evolved from a volunteer initiative into a thriving social enterprise, empowering communities, fostering skills, and sparking impactful social businesses.