Session #6 with Jeanne Liedtka, UVA Darden School of Business

In this session, Jeanne Liedtka, United Technologies Corporation Professor of Business Administration, University of Virginia – Darden School of Business, discussed her upcoming book “Experiencing Design: The Innovator’s Journey”.

This book was created for all those who want to become design thinkers by truly experiencing it. The authors Jeanne Liedtka, Karen Hold, and Jessica Eldridge point out that the innovative potential of design can only be embraced by changing the ways we think and act. That contains the process of becoming a more real and authentic version of ourselves. Therefore it is necessary to dive deep into design experiences to effect positive impacts not only in yourself, but also in your team and organization. With this guide you will be accomplished successfully through different process phases in your personal design thinking journey.

Jeanne Liedtka, United Technologies Corporation Professor of Business Administration, University of Virginia – Darden School of Business

Jeanne M. Liedtka is a faculty member at the University of Virginia’s Darden Graduate School of Business and former chief learning officer at United Technologies Corporation, where she was responsible for overseeing all activities associated with corporate learning and development for the Fortune 50 corporation, including executive education, career development processes, employer-sponsored education and learning portal and web-based activities.

At Darden, where she formerly served as associate dean of the MBA program and as executive director of the Batten Institute, Jeanne works with both MBAs and executives in the areas of design thinking, innovation and leading growth. Her passion is exploring how organizations can engage employees at every level in thinking creatively about the design of powerful futures.

Her current research focuses on design-led innovation in the government and social sector, as does her most recent book, Designing for the Greater Good. Her previous books include: The Catalyst: How You Can Lead Extraordinary Growth (winner of the BusinessWeek best innovation books of 2009); Designing for Growth: A Design Thinking Tool Kit for Managers (winner of the 1800 CEO READ best management book of 2011) and its accompanying field guide, The Designing for Growth Field Book: A Step by Step Guide; The Physics of Business Growth: MindsetsSystem and Process; and Solving Business Problems With Design Thinking: 10 Stories of What Works.

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In our session held via zoom on March 10th. 2022, from 9:00 – 11:30 am (EST) / 3:00 – 5:30 pm (CET) via Zoom, we collaborated with the IEEE Standards Association and Vienna University of Economics and Businesss to talk about “Value-Based Engineering in Design Thinking”.  For more information about the event, agenda and speakers please visit the GDTA Spotlight Special website. […]

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