At the GDTA PowWow on April 30th, 2021 Claudio Dell’Era, Associate Professor in Design Strategy and Director of the Observatory “Design Thinking for Business” of the School of Management at Politecnico di Milano talked about “Transformations in Design Thinking: from Creative Ideating to Critical Reframing“.
In today’s world, characterized by an accentuated dynamism, uncertainty and complexity, humans and organizations are frequently overwhelmed by the abundance of products and services. This creates the paradox of choice: the assumption that more choice means better options and greater satisfaction is significantly challenged by contemporary society, where less choices can greatly reduce the anxiety and busyness of our lives. Hence, organizations are looking for methodologies and practices aimed at properly identifying the problem to tackle, interpreting and framing it. Design Thinking has frequently been associated with creative ideating, but reframing is an activity that requires criticism in interpreting and defining the addressed problem.
Claudio Dell’Era is Associate Professor in Design Strategy at the School of Management – Politecnico di Milano, where he serves also as Co-Founder of LEADIN’Lab, the Laboratory of LEAdership, Design and INnovation. He is also Director of the Observatory “Design Thinking for Business” of the School of Management –Politecnico di Milano. Research activities developed by Claudio Dell’Era are concentrated in the areas of Design Thinking and Design Strategy. He has published more than 100 chapters in edited books and papers published in conference proceedings and leading international journals such as Entrepreneurship Theory and Practice, Journal of Product Innovation Management, Long Range Planning, Technology Forecasting and Social Change, R&D Management, International Journal of Operations & Production Management, Industry & Innovation, Creativity and Innovation Management, Business Horizons, and many others.