It explores the critical role of experimentation in driving innovation, from idea generation to practical implementation. Providing valuable guidance for personal and organizational growth.

Jeanne Liedtka:  is the UTC Professor of Business at the University of Virginia’s Darden Graduate School of Business. With interests at the intersection of strategy and design, Jeanne has written eight books and multiple articles on the subject of strategy, innovation, and design thinking, and consulted with a diverse set of organizations including IBM, Samsung, NASA, The United Nations, and the government of Singapore.