GDTA Spotlight: Reflections from the Global Design Thinking Festival
In 2022, the Global Design Thinking Alliance (GDTA) set out to celebrate Design Thinking coming of age, as well as the discipline’s global expansion.
Transform with Design presents examples of creative organizations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities. Written by leading industry experts and design-thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them. Contributors share how they navigated the many barriers and obstacles they encountered along the way and describe their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation.

Jochen Schweitzer: is an Associate Professor of Strategy, Innovation, and Entrepreneurship at the University of Technology Sydney (UTS) Business School and the Director of UTS’s Executive MBA. As an advocate for innovation and entrepreneurship with over 25 years of experience in engineering, strategy consulting, and academia, Jochen is dedicated to innovation and excellence in tertiary education and research.

Sihem BenMahmoud-Jouini: is an associate professor of innovation in the ISOM department (Information Systems and Operations Management) and researcher at GREGHEC since January 2006. She teaches project management, new product development processes and management of innovation in Executive Education, Exec MBA, MBA and Masters. She is scientific director of the MS X-HEC Entrepreneurs, of the Project Innovation Design (PIC) major and of the Entrepreneurship & Innovation major (Executive MBA).Her research focuses on the management of breakthrough innovations, the organization of exploration and the development processes of new products. She is also interested in the role of design in innovating and transforming organizations.