This book was created for all those who want to become design thinkers by truly experiencing it. The authors Jeanne Liedtka, Karen Hold, and Jessica Eldridge point out that the innovative potential of design can only be embraced by changing the ways we think and act. That contains the process of becoming a more real and authentic version of ourselves. Therefore it is necessary to dive deep into design experiences to effect positive impacts not only in yourself, but also in your team and organization. With this guide you will be accomplished successfully through different process phases in your personal design thinking journey.

Arne van Oosterom

Arne van Oosterom is founder and partner at DesignThinkers Academy. The academy is part of DesignThinkers, a global innovation agency network, which Arne co-founded in 2006. DesignThinkers currently has teams in more than 20 countries.

Arne is internationally recognised as a pioneer and thought leader in the emerging fields of service design and design thinking. Successfully merging business thinking and creative thinking. He is coaching and working on global projects with organisations like Coca Cola, L’Oreal, BOSCH, Cartier, SAP, Philips and ING Bank. Arne supports those organisations in building and leading creative teams. Arne founded the Design Thinking Conference and developed service design thinking coaching and training programs like the DesignThinkers Bootcamp and Creative Leadership Program.

He has been teaching at several universities as well as facilitating in-house training sessions and masterclasses.