Session #1 “Echos between Australia and Brazil – Creating virtual Design Thinking learning experiences”

In a discussion with GDTA President Uli Weinberg, Ricardo Ruffo and Reinaldo Campos from Echos Innovation Lab in Brazil shared how they are creating online Design Thinking learning experiences between Australia and Brazil.

Ricardo Ruffo – Global CEO and founder at Echos  

Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. He is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing..

Reinaldo Campos – Partner & Head of Learning Experiences at Echos

Partner at Echos, where he has been Head of Learning Experiences since 2015, Reinaldo participated in several teams as a consultant and instructor in innovation and training projects with corporate clients in the media, health, finance, education and civil construction, among others. Among the main projects is the Google News Initiative Design Accelerator with media and communication companies in Asia-Pacific.

More Spotlight Events

June 2024: GDTA Spotlight with Jenni van Niekerk

Join us for a free session of the GDTA Spotlight on Tuesday, June 18th at 9.00 am SAST / 7.00am GMT for “Connecting the African Design Thinking Community: An Emergent Learning Network” with Jenni van Niekerk!

GDTA Session #7 with Western University: Design Thinking Education without a D.School

Western University is a large, public university in Canada with 11 faculties and schools. Since 2013, they have slowly built up the presence of Design Thinking across the university.

GDTA Spotlight with University College Cork

The GDTA Spotlight session on March 23rd, 2023 was about “Art thinking and design thinking in University College Cork: An innovation ‘marriage’ made in heaven.”

March 2025: GDTA Spotlight with HPI d-school Potsdam

The D-School Potsdam is stepping into a new chapter! With a fresh brand identity and an updated teaching structure, they continue to push the boundaries of Design Thinking education. At the GDTA Spotlight: “Crafting Tomorrow”, Monika Frech, co-head of the academic program team shared

GDTA Session #9 with Observatory “Design Thinking for Business” at Politecnico di Milano

At the GDTA PowWow on April 30th, 2021 Claudio Dell’Era, Associate Professor in Design Strategy and Director of the Observatory “Design Thinking for Business” of the School of Management at Politecnico di Milano talked about “Transformations in Design Thinking: from Creative Ideating to Critical Reframing“.

GDTA Spotlight Special: Value-based engineering with Design Thinking

The Global Design Thinking Alliance, in collaboration with the IEEE Standards Association and Vienna University of Economics and Business, invited you to the GDTA Spotlight Special Edition “Value-Based Engineering in Design Thinking,” which took place on March 10th, 2022, from 9:00-11:30 am (EST) / 3:00-5:30 pm (CET) via Zoom.

GDTA Session #10 with The Learning Factory at Penn State University

At our online session on May 18, 2021 Matt Parkinson, Professor and Director of The Learning Factory, College of Engineering at Penn State University, and Jessica Menold, Assistant Professor of Engineering Design at Penn State University, talked about the Design Thinking process that contributed to the development of a new university building, dedicated to Design Thinking and prototyping.

GDTA Spotlight – “Design Thinking at Universidad Mayor: The Journey of the first Latin American D-School” with D-School Chile

At our GDTA Spotlight session on January 18th, we were welcoming our speakers Isabella Stranger, Gastón Roca and Yael Gitman from D-School Chile. They talked about how the first Latin American D-School came to life at the very core of a Chilean University, what they have built in 3 years of history, and what challenges they are hoping to tackle next.

GDTA Spotlight with i3lab Entrepreneurship and Innovation Center

At our GDTA Spotlight session on May 23rd, 2023, we welcomed Guido Caicedo, Executive Director of i3lab, Dr. Sharon Guamán-Quintanilla, Academic Coordinator, and Isabel Alcívar, Lecturer and Design Thinking Facilitator. They discussed about “Turning freshmen into DThinkers.”

GDTA Spotlight – “Designing your life” with Joann Halpern, Director, Hasso Plattner Institute, New York

At our GDTA Spotlight session on October 21th, Joann Halpern guided us through a “Designing Your Life” workshop, which has been adapted from Bill Burnett and Dave Evans’ book on this subject.

GDTA Session#11 with Tecnológico de Monterrey

At this GDTA session on June 15, 2021, Alejandro Rodriguez, Associate Director for Industrial Design Department at Tecnológico de Monterrey, and his team talked about “Education and Design Thinking: How Tecnológico de Monterrey is applying Design Thinking across all their campus, education and innovation.”

GDTA Session #8 with The Design Thinking School at the Lucian Blaga University of Sibiu

Remember the experiments and challenges you faced while starting a new project? Before 2019, Lucian Blaga University of Sibiu didn’t dream a small idea would turn into so many new research projects, competitions to encourage students to innovate and the first D-School in Romania.

GDTA Spotlight with CMR University

On June 27th, 2023 we welcomed Vindhya Umapathy, Design Thinking Lead at CMR University (Bangalore, India). She spoke on the topic of “Fostering Design Thinking Mindsets amongst University Students“.

GDTA Spotlight Special – Value-Based Engineering with Design Thinking

In our session held via zoom on March 10th. 2022, from 9:00 – 11:30 am (EST) / 3:00 – 5:30 pm (CET) via Zoom, we collaborated with the IEEE Standards Association and Vienna University of Economics and Businesss to talk about “Value-Based Engineering in Design Thinking”.  For more information about the event, agenda and speakers please visit the GDTA Spotlight Special website. […]

Session #6 with Jeanne Liedtka, UVA Darden School of Business

In this session, Jeanne Liedtka, United Technologies Corporation Professor of Business Administration, University of Virginia – Darden School of Business, discussed her upcoming book “Experiencing Design: The Innovator’s Journey”.

GDTA Spotlight with Linda Hickman

At the GDTA Spotlight session on April 26th, 2023, we welcomed Dr. Linda J. Hickman, Associate of the London School of Economics. She talked about “Design Thinking for Startups.”