How might we recognise and amplify shared values in a way that grows and nourishes our communities? What do mushrooms and museums have in common? Strategic Lead for Design for Business at V&A Dundee, Lynne Martin, explored these topics and shared the ambitions for Design for Business in the future, together with Annie Marrs, Lead Officer at UNESCO City of Design Dundee.

Lynne Martin, Strategic Lead for Design for Business at V&A Dundee

With a background in business support for Scotland’s creative economies, Lynne has witnessed first-hand the transformational effect design thinking can have on communities, businesses, and individuals. It’s her mission to make design thinking and its benefits accessible to everyone committed to solving problems and driving positive change in Scotland. In her creative practice she tinkers about with the Scottish folk tradition through performing folk songs and storytelling and she’s always up for chats about heritage, storytelling, music and all things Scotland.

Annie Marrs, Lead Officer, UNESCO City of Design Dundee

Annie Marrs is the Lead Officer with Dundee’s UNESCO City of Design designation. As the UK’s first and only UNESCO City of Design, Annie and her team work to use design to improve the lives of people who live in Dundee. Annie’s role has included delivering the biannual Dundee Design Festival, coordinating local and international exhibitions to showcase Dundee’s design talent, and collaborating with international partners in the UNESCO Creative Cities Network. Passionate about the role that culture, creativity, and design places in developing vibrant successful places to live, Annie’s previous work has included delivering Dundee’s Cultural Strategy through a partnership approach and she is an expert in the repurposing of underused city centre spaces for cultural and design activity.