This book was created for all those who want to become design thinkers by truly experiencing it. The authors Jeanne Liedtka, Karen Hold, and Jessica Eldridge point out that the innovative potential of design can only be embraced by changing the ways we think and act. That contains the process of becoming a more real and authentic version of ourselves. Therefore it is necessary to dive deep into design experiences to effect positive impacts not only in yourself, but also in your team and organization. With this guide you will be accomplished successfully through different process phases in your personal design thinking journey.

Dr. Assaf Krebs, Co-Director of Design Factory Shenkar

Dr. Krebs holds a B.Des in Visual Communication (Bezalel Academy of Art and Design), and a further BA, MA and a PhD in Classical Studies (Tel Aviv University). He has been working in the field of visual communication for many years and served as a Senior Art Director in Future Brand Israel. Krebs has participated in various art and design exhibitions in Israel and abroad. In recent years he has been part of Material Flow Collective, a group of 12 designers working together on new ecological design thinking methods (Organism 144, the group collaborative design installation will be presented at the Tel Aviv Biennale of Crafts and Design in March 2021). Krebs’ academic research focuses on skins and surfaces as a metaphor and epistemological turn in philosophy, psychoanalytic theory and cultural criticism. He is an MC researcher in COST (CA19129) – Decolonizing Development: Research, Teaching and Practice; a researcher in Fish Skin Lab: Developing Fish Skin as Sustainable Raw Material for the fashion Industry (Horizon 2020); and in Theology in the Age of Anthropocene (The Van Leer Jerusalem Institute).

Dr. Yigal David, Co-Director of Design Factory Shenkar

Yigal David has been acting for more than two decades in several VP and CEO positions in various Israeli telecom corporations. He is specialized in corporate strategy and product development. Yigal, a Shenkar’s Industrial Engineer, holds an MBA and Doctorate degree, both from Middlesex University London. Today, he is a faculty member and a lecturer in the School of Industrial Engineering at Shenkar. His research interests include Entrepreneurial Innovation, Product Development, Emerging Technologies, Voice Sentiment Analysis and Consumer Behaviour.

Daniel Altman, Director of Development and Strategy, Open Innovation 

Daniel is a former chairperson of “Shenkar Students’ Union” and the co-founder of “Dots – Student Entrepreneurship Club”. He is a Shenkar alumnus, holding an M.Sc & B.Sc from the “School of Industrial Engineering and Management”, with a specialization in Innovation,  Entrepreneurship, and Creative leadership. In the past two years, his position was, Shenkar’s ex-president (Former Minister of Education) Prof. Yuli Tamir’s, Advisor for development & strategy. Daniel co-initiated Shenkar’s special projects such as Design Factory Shenkar, SUGAR Network, Global Jamweek, Sustainability R&D Center, and more.