Designing Digital Transformation in the Business World

August 14, 2018 at Hasso Plattner Institute, New York

On August 14, 2018 Hasso Plattner Institute (HPI) and the Global Design Thinking Alliance (GDTA) hosted a conference dedicated to the topic “Designing Digital Transformation in the Business World” at Hasso Plattner Institute, New York.

Change is the new constant in leadership of the 21st century. Never before have the opportunities of creating new business value been so easily attainable for organizations – and so elusive at the same time. Digital technology offers speed and scalability to drive successful innovation and adaptivity on the one hand – and represents one of the most important leadership challenges on the other. Leaders are charged with navigating the dynamic complexity of a new era, which more than ever requires a holistic perspective.

Digital Transformation is a cultural revolution that reaches all parts of organizations. Therefore, successful Digital Transformation requires a human-driven strategy, a creative view on technological potential and a hands-on entrepreneurial mindset.

During the conference, more than 70 participants took part in a Design Thinking activity introducing prototyping as a team-building exercise. In an afternoon session Cristiana Grether, Coca-Cola; Anthony Jakubiak, SAP Design; and Ajit Sagar, Infosys, shared their experiences with applying Design Thinking in their companies.