What is Design Thinking?
Design Thinking is a process AND a mindset. But it’s also much more than that. Implemented in daily work, the potential of Design Thinking finds its expression in the form of a living innovation culture. This is even more the case when holistic and human-centered solutions are sought.
In our application of the mindset, the innovative potential of Design Thinking evolves from the three big “Ps”:
People: Design Thinking teams are formed in an expressly multi-disciplinary manner to allow for ideas that extend far beyond the borders of the individual member’s own discipline. We move from an individualistic way of thinking to a we-culture of mutual creation. Our experience and research show that collaborating teams react faster, use their collective intelligence better and generate working processes with greater sustainability.
Place: Ideas flourish best in a free and flexible working environment. Variable space is adapted to the needs of each team and their project. Tables and partitions can be moved on rollers. Walls and almost all other surfaces are used freely to visualize thoughts and to share results. Shelves of colorful materials invite participants to illustrate ideas quickly and to bring them to life.
Process: Using the six-step iterative and human-centered Design Thinking innovation process, the team navigates into the solution space. The process requires an open culture of failure because in Design Thinking we like to think in the realm of the impossible.